Canadian beasts that live in log cabins

I just returned from Industry Days at the Detroit International Auto Show. At the Mini show case, a marketing display showed how Mini Coopers could be customized with decal car tops with themes or country symbols. I have contacted Mini to ask them about their references to Canada. The material said things like 'Canadian Beast or American Beauty'. As well the poster for selecting a Canadian flag car top, was referenced along with a picture of a log cabin. I wonder what is Mini's message to Canadians? I asked them if they were going to take that advertising to the Toronto Auto Show coming up shortly. We'll see if they reply.